Do you ever watch “Get Prepared With Me” (GRWM) movies, these make-up and styling targeted tutorials for various events?
A heap of individuals do, with the style producing billions of views on YouTube, and different video platforms, yearly.
And this week, YouTube’s paying tribute to its many GRWM creators, with a themed brand to spotlight the fast progress in GRWM content material.
As per YouTube:
“In 2023 alone, there have been greater than 6 billion views of movies with variations of “grwm” within the title. That’s why we’re taking a second, amidst the prep for again to high school, to briefly remodel YouTube’s brand and rejoice the creators who’ve invited us to hitch and join with them by means of their every day routines.”
As YouTube notes, GRWM movies have remodeled what was as soon as a solo exercise, into “one which invitations communities to come back collectively and share within the course of”.
To additional spotlight the expansion of the format, YouTube has additionally commissioned creator Bailey Sarian to offer a quick historical past of the style, and the way it’s utilized by individuals all over the world.
It’s an fascinating overview of the development, which might present a greater understanding, whereas additionally, probably, serving to to get you serious about how GRWM movies could possibly be part of your expanded advertising and marketing and outreach plan.
Partnering with the fitting influencers might get your model a variety of consideration, and for these within the vogue, magnificence or occasion house, there’s a variety of potential alternative.
Which may be one other angle to think about as you take a look at the historical past of the format.
You can too take a look at extra GRWM creators here.