YouTube’s seeking to higher incorporate its text-based social engagement aspect, with a new Community Posts feed for channels within the cellular app.
As defined by YouTube:
“We’ve heard that YouTube customers are searching for extra methods to search out Group posts from creators, so we’re experimenting with a “posts-only” feed on the Residence tab on cellular gadgets. Should you’re within the experiment, you might even see a “View all” button on single Group posts on Residence, which you’ll faucet to view extra posts from channels you’ve engaged with prior to now or posts that we expect you could like.”
So it’s primarily constructing a Twitter-like textual content replace feed into YouTube, with posts from channels that you simply observe, and channels you would possibly like, built-in right into a devoted updates stream.
Which might be an attention-grabbing engagement aspect, and one other means for channel managers to maintain their viewers knowledgeable of supplemental updates, other than simply their uploads.
YouTube’s been working to make Group Posts a much bigger a part of group engagement, by including polls, quizzes (accessible on Android, coming to iOS quickly), disappearing updates, and extra. YouTube additionally lowered the thresholds for qualification for Group Notes again in Might, with all channel managers now ready to make use of the characteristic.
The brand new devoted notes tab provides one other consideration, which may make it a extra priceless technique of outreach and consciousness within the app.
YouTube says that it’s testing its new Group Notes cellular feed with “a small group of customers” on each Android and iOS.