YouTube’s seeking to higher incorporate its text-based social engagement component, with a new Community Posts feed for channels within the cellular app.
As defined by YouTube:
“We’ve heard that YouTube customers are searching for extra methods to search out Group posts from creators, so we’re experimenting with a “posts-only” feed on the House tab on cellular units. Should you’re within the experiment, you may even see a “View all” button on single Group posts on House, which you’ll faucet to view extra posts from channels you’ve engaged with prior to now or posts that we expect you might like.”
So it’s basically constructing a Twitter-like textual content replace feed into YouTube, with posts from channels that you simply comply with, and channels you would possibly like, built-in right into a devoted updates stream.
Which might be an fascinating engagement component, and one other method for channel managers to maintain their viewers knowledgeable of supplemental updates, except for simply their uploads.
YouTube’s been working to make Group Posts an even bigger a part of group engagement, by including polls, quizzes (out there on Android, coming to iOS quickly), disappearing updates, and extra. YouTube additionally lowered the thresholds for qualification for Group Notes again in Might, with all channel managers now ready to make use of the characteristic.
The brand new devoted notes tab provides one other consideration, which might make it a extra useful technique of outreach and consciousness within the app.
YouTube says that it’s testing its new Group Notes cellular feed with “a small group of customers” on each Android and iOS.