Younger Sharmila Tagore shares her magnificence secret in Vivel’s new advert, ET BrandEquity

With the Vivel VedVidya launch, his is the primary time Tagore will probably be seen lending herself

ITC Vivel celebrates this historic information of magnificence substances and experiences with the launch of Vivel VedVidya advert marketing campaign that includes Sharmila Tagore.

The VedVidya TVC options Tagore bringing again to life her youthful self utilizing AI expertise, enabling audiences to relive and expertise conversations from an period in the past.

With the Vivel VedVidya launch, his is the primary time Tagore will probably be seen lending herself, and a digitally created avatar of her youthful self to a magnificence model marketing campaign.

Sameer Satpathy, divisional chief govt, private care merchandise enterprise, ITC, stated, “ITC Vivel with VedVidya heralds a brand new and trendy perspective of timeless magnificence with substances impressed by historic magnificence rituals. An excellent amalgamation of expertise and historic magnificence concoction within the new narrative helps us carry to life the proposition of magnificence in an fascinating and by no means seen earlier than means.”

“This expertise permits us to re-tell the ‘previous is gold’ story and nonetheless stay related within the magnificence area at present. With Sharmila Tagore on the helm, Vivel VedVidya goals to inform a timeless magnificence story, to current an indelible expertise of historic magnificence weaved into modern-day values,” Satpathy added.

Tagore stated, “Magnificence I consider is at all times a private alternative. I belong to an period the place magnificence was to do with the straightforward however probably the most unbelievable substances and a generational know-how for skincare.”

“I’m so pleased to collaborate with Vivel VedVidya and revisit a few of these historic magnificence recipes which have additionally been prevalent in my household. I’m delighted to be part of this modern product and this distinctive storytelling journey that allows entry to such experiences by way of the on a regular basis ritual of a shower,” Tagore added.

Via this partnership, Shiseido Group will formally launch its world make-up model, NARS Cosmetics (“NARS,” headquartered in New York), within the second half of 2023.

  • Revealed On Mar 9, 2023 at 03:40 PM IST

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