Yellow Promoting has received the artistic and social media mandate for Ice Cream Works from Prince Creamery. This account was received following a multi-agency pitch.
With this affiliation, the company will probably be liable for the model’s artistic ideations, social media presence and different advertising and marketing collateral.
As well as, Yellow has the mandate of constructing a definite id for the model by packaging, campaigns, retail presence and franchisee shops.
Shrey Doshi, founder, artistic director, Yellow, mentioned, “The possibility to work with a model that seeks to disrupt India’s extraordinarily aggressive ice cream market was completely aligned to the type of work we wish to do at Yellow. We purpose to construct Ice Cream Works into a singular model that finest defines their product which is an indulgent, scrumptious deal with. Our confidence within the product will drive our efforts to develop Ice Cream Works into one in every of India’s most beloved manufacturers.”