I’m undecided that X’s Bookmarks choice is the engagement driver that X appears to imagine, however proprietor Elon Musk is evidently sure that there’s extra worth there, which is why the X crew continues to iterate on its Bookmarks operate to make it extra distinguished within the app.
X’s newest experiment entails bringing the Bookmark choice out of the share menu, and onto the publish itself, which might drive extra publish saves within the app.
As you may see in this example, posted by X News Daily, quickly, you might even see the Bookmark icon on the proper of each publish in-stream, so you may rapidly faucet on it and save a publish to learn later, versus having to faucet on the “Share” icon and choose “Bookmark” from there.
X additionally added a Bookmark icon to the expanded publish element display earlier this yr, whereas it additionally rolled out a Bookmark rely on every publish, to reinforce the give attention to this aspect, which Musk views as a ‘silent Like’.
It’s unclear why Bookmarks have develop into an even bigger focus, however Musk has repeatedly highlighted the worth of the choice in his view, which he believes has been underutilized over time, as a result of the Bookmark button had been hidden by ‘obscure UI’, which meant that many customers probably didn’t even know that it even existed.
Although they most likely did, they most likely simply didn’t use it. Nonetheless, Elon and the X crew clearly see potential there, which is why they proceed to tweak the Bookmarks UI, within the hopes of prompting extra use.
Although it is also associated to X’s larger push into video content material. As X provides extra movies in-stream, and extra incentives for customers to share video clips, perhaps Bookmarks turns into a extra important consideration, so customers can tag gadgets for later, and watch them in full once they have extra time and house.
It might additionally relate to in-stream product listings, and giving customers the capability to tag gadgets to a future purchasing listing. Possibly that’s the place Bookmarks is headed, and as such, perhaps it does make sense to emphasise the choice now, as a method to shift person behaviors, and be certain that they know find out how to tag posts, for various goal.
Regardless of the cause, Bookmarks clearly stay a spotlight for the X growth crew.
Count on to see the brand new Bookmarks in-stream roll out someday quickly, and control your individual publish Bookmark numbers to see if the replace has any affect.