WhatsApp has signed a major partnership deal, becoming a member of the Mercedes AMG F1 racing workforce for the 2024 System One season, and past.
The deal, WhatsApp’s first-ever sports activities sponsorship, will see the Mercedes workforce put up unique content material to WhatsApp, with a selected give attention to WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging function again in July, and the Mercedes workforce has already established a presence through the providing.
Mercedes F1 began using WhatsApp Channels in September, and has now constructed an viewers of over 650,000 followers within the app.
Channels have quick turn into a precious connection possibility, as extra customers change to DMs to remain in contact (versus posting feed updates), and extra folks turn into more and more reliant on WhatsApp as their messaging platform of alternative.
The added safety and privateness of WhatsApp has lengthy made it invaluable in lots of areas exterior the U.S., however now, it’s additionally seeing an increase in U.S. utilization as nicely.
The brand new take care of Mercedes F1 will assist to solidify this, and will additionally deliver extra focus to WhatsApp channels as a connective possibility, which extra manufacturers ought to think about for his or her outreach.
The deal can even see WhatsApp branding displayed throughout F1 occasions, and can assist to additional promote the usage of the messaging app in Western areas.