The path to pleasure isn’t simply by success, nor can or not it’s purchased off, and it fairly definitely isn’t fraught with likes and shares.
vivo is highlighting what allows folks to ‘reside the enjoyment’: connecting with family members. It’s so simple as that.
By way of a touching narrative, vivo showcases their model function of bringing folks nearer collectively utilizing the ability of expertise.
The model movie makes use of relatable narratives by the lens of three protagonists to ship this message in a heartwarming method. Take a look beneath:
The movie’s key takeaway? Pleasure is discovered within the folks round us.
The movie challenges the belief that pleasure lies solely in peak moments of accomplishment, success or recognition.
Every story within the movie reveals how being current with our loves ones and expressing our love is what unlocks that elusive worth all of us search: pleasure!
The marketing campaign efficiently reiterates vivo’s function: Create pleasure for customers by connecting them with those they love.
How? By enabling expression of this love … by simplified and progressive expertise.
A marketing campaign rooted in ‘why’
By way of this marketing campaign, vivo delivers artistic story-telling with a transparent function.
The movie not solely strikes an emotional chord with viewers, it additionally nudges them to ‘select pleasure’. It makes us ponder whether we’re making the very best use of expertise.
It’s a accountable marketing campaign by the model to induce the viewers to make use of expertise to attach with their family members.
