Viacom18 announce MS Dhoni as their model ambassador, Advertising and marketing & Promoting Information, ET BrandEquity

MS Dhoni (BCCI/IPL Photograph)

Viacom18 on Wednesday introduced India’s most celebrated cricket captain and four-time IPL-winning skipper MS Dhoni as their model ambassador. Dhoni, some of the revered gamers in world cricket, will take part in a number of community initiatives featured on the JioCinema, Sports18 and his social media accounts. Fondly generally known as ‘Thala’, he’ll function in JioCinema‘s upcoming IPL marketing campaign.

“I really consider that watching sports activities is finest loved when you may catch your favorite motion on-the-go or from the consolation of your individual residence however with interactivity, alternative and personalisation, one thing that solely a digital platform can provide,” mentioned Dhoni.

“JioCinema is taking the proposition to a complete new degree by partaking with followers in methods one may by no means consider. I am unable to wait to be a part of this paradigm shift and what’s the way forward for sports activities viewing.”

MS Dhoni‘s management and game-changing skills are well-documented, however his humble and grounded character resonates with the digital natives, who worth authenticity and transparency,” mentioned Viacom18 – Sports activities CEO Anil Jayaraj. “Dhoni has set unparalleled benchmarks and advanced quickly, which aligns with our imaginative and prescient and proposition on how sports activities viewing is finest skilled on digital.”

“The peaks MS Dhoni continues to scale come by his innate skill to adapt and innovate, and that makes him an ideal match for Viacom18’s ground-breaking digital-first choices,” mentioned MS Dhoni’s Supervisor (Midas Offers), Swaminathan Sankar. “Dhoni’s pan-India enchantment will fortify the community’s ambition to achieve out to each potential cricket fan and sports activities viewer.”

The 2023 season of TATA Indian Premier League suggestions off March 31 with defending champions Gujarat Titans taking up MS Dhoni-led Chennai Tremendous Kings on the Narendra Modi Stadium in Ahmedabad. All matches shall be stay on JioCinema.

The IPL battle is ready to get intense this yr, as we await a key galactic struggle on IPL viewership between titans Star Sports activities and Reliance-owned JioCinema, which can stream the matches without spending a dime in 4K decision on its OTT platform. Star Sports activities is not sitting on the fence and has stepped up its advertising and marketing push to persuade viewers why IPL is finest loved on TV. This off-field battle isn’t just concerning the current, however will present sufficient cues about viewership for the long run.

  • Printed On Mar 9, 2023 at 09:30 AM IST

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