US FTC asks social media, video streaming companies data on deceptive advertisements, ET BrandEquity

Picture used for consultant function

The US Federal Commerce Fee (FTC) on Friday issued orders to eight social media and video streaming companies together with Meta Platforms Inc, Twitter, TikTok and YouTube in search of data on how the platforms display for deceptive commercials.

Snap, Inc-owned Twitch, Pinterest and Instagram are the opposite corporations that are all required to offer data equivalent to advert income and variety of views together with these in classes of services and products extra vulnerable to deception.

The businesses didn’t instantly reply to Reuters’ requests for remark.

The regulator is in search of to scrutinise and prohibit paid business promoting that’s misleading or exposes customers to fraudulent healthcare merchandise, monetary scams, counterfeit and pretend items, or different fraud.

“Social media has been a gold mine for scammers who tout sham merchandise and different scams which have price customers enormously in recent times,” stated Samuel Levine, director of the FTC’s shopper safety bureau.

“This examine will assist the FTC make sure that social media and video streaming corporations are doing every little thing they will to maintain scammers and misleading advertisements off their platforms.”

The order comes after the FTC requested Twitter to show over some inner communications associated to proprietor Elon Musk and different detailed details about enterprise choices as a part of an investigation earlier this month.

Tightened norms in India

ET reported on January 21 that social media influencers will quickly should mandatorily disclose sponsored posts as paid content material if there’s a materials connection between them and a model, failing which, they are often prohibited from publishing for six months and face a penalty of Rs 10 lakh and upto Rs 50 lakh for repeated offence, in accordance with the federal government’s new social media influencer tips.

The affiliation with advertisers must be displayed in a “laborious to overlook” format, stated Rohit Kumar Singh, secretary, ministry of shopper affairs, whereas releasing the rules.

Disclosures must be made within the language similar because the promotion, must be superimposed over the picture sufficient for viewers to note, must be positioned within the video and never simply within the description, and shouldn’t be blended with a gaggle of hashtags or hyperlinks, stated Nidhi Khare, extra secretary, ministry of shopper affairs.

The Sebi requested Amfi to ask fund homes to take away promotional materials equivalent to commercials, illustrations, pamphlets, and brochures that make deceptive claims.

  • Printed On Mar 17, 2023 at 02:30 PM IST

Be a part of the group of 2M+ business professionals

Subscribe to our e-newsletter to get newest insights & evaluation.

Obtain ETBrandEquity App

  • Get Realtime updates
  • Save your favorite articles

Scan to obtain App

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.