After testing it out over the previous month, Twitter has now rolled out a brand new tweet highlights tab for Twitter Blue subscribers within the app, which allows paying customers to showcase their finest tweets through a brand new, devoted feed on their Twitter profile.
As you may see in these instance screens, shared by DogeDesigner, Blue customers are actually in a position so as to add any of their tweets to their Highlights tab, by deciding on the ‘Add/Take away from Highlights’ choice from the three dots menu on the prime proper of the tweet (word, you’ll additionally see this feature should you’re not subscribed to Twitter Blue, however deciding on the ‘Add’ choice will divert you to the sign-up course of).
When you’ve added a tweet, it can then be listed in amongst every other Spotlight tweets within the new feed, which can solely seem in your profile when you’ve added your first Spotlight.
It could possibly be a great way to current examples of your finest content material, as a way to win over potential subscribers, for instance, or simply to showcase your information/humorousness, and so on.
The choice was initially noticed in testing early final month, with chosen customers getting entry in latest weeks. Now, all Twitter Blue subscribers can add a feed of their finest tweets – which might have some promotional and connective worth, although how a lot profit it’ll really present is tough to say.
Earlier evaluation has proven that the overwhelming majority of Twitter interactions occur in feed, with few customers really tapping by to a different customers’ profile. That being the case, there will not be an enormous quantity of extra profit in including this to your profile – however once more, it could possibly be one other option to win over potential followers, and spotlight how intelligent and nice your tweets are.
And for manufacturers, it might additionally act as a product showcase, of kinds, by highlighting tweets that highlight your merchandise, or possibly buyer endorsements (through Quote tweets), critiques, and so on.
There’s a spread of choices to think about, and in case you are subscribed, it’s doubtless value attempting it out, as a further aspect in your promotions within the app.
It’s unlikely, I might assume, to be a giant engagement driver, but when the choice is there, it’s possible you’ll as properly use it.