After testing it out over the previous month, Twitter has now rolled out a brand new tweet highlights tab for Twitter Blue subscribers within the app, which allows paying customers to showcase their finest tweets through a brand new, devoted feed on their Twitter profile.
As you may see in these instance screens, shared by DogeDesigner, Blue customers are actually ready so as to add any of their tweets to their Highlights tab, by choosing the ‘Add/Take away from Highlights’ choice from the three dots menu on the prime proper of the tweet (word, you’ll additionally see this feature if you happen to’re not subscribed to Twitter Blue, however choosing the ‘Add’ choice will divert you to the sign-up course of).
When you’ve added a tweet, it’s going to then be listed in amongst another Spotlight tweets within the new feed, which is able to solely seem in your profile when you’ve added your first Spotlight.
It may very well be a great way to current examples of your finest content material, to be able to win over potential subscribers, for instance, or simply to showcase your information/humorousness, and so on.
The choice was initially noticed in testing early final month, with chosen customers getting entry in latest weeks. Now, all Twitter Blue subscribers can add a feed of their finest tweets – which may have some promotional and connective worth, although how a lot profit it’ll really present is difficult to say.
Earlier evaluation has proven that the overwhelming majority of Twitter interactions occur in feed, with few customers really tapping by way of to a different customers’ profile. That being the case, there might not be an enormous quantity of extra profit in including this to your profile – however once more, it may very well be one other technique to win over potential followers, and spotlight how intelligent and nice your tweets are.
And for manufacturers, it may additionally act as a product showcase, of types, by highlighting tweets that highlight your merchandise, or possibly buyer endorsements (through Quote tweets), opinions, and so on.
There’s a variety of choices to think about, and in case you are subscribed, it’s possible value attempting it out, as a further ingredient in your promotions within the app.
It’s unlikely, I might assume, to be a giant engagement driver, but when the choice is there, you might as effectively use it.
