Twitter has shared some new insights into rising video consumption in the app, specializing in the Southeast Asian market particularly, and the most recent tendencies amongst Indonesian, Thai and Philippines-based customers.
Which is attention-grabbing, contemplating how Twitter has shrunk its world workforce of late, which can seemingly influence areas like this, by way of localized data and subsequent progress. Besides, the SE Asian market presents a key progress alternative for the corporate, which is clearly not misplaced on Twitter, primarily based on these stats.
As per Twitter:
“Twitter is changing into a video world powerhouse with over 3.5 billion video views on Twitter every day1. And Southeast Asia (SEA) generates a number of the highest will increase in video consumption globally.”
Certainly, Twitter says that whereas video watch time is on the rise globally, Indonesia, Thailand and the Philippines are seeing a lot quicker progress, when in comparison with the worldwide charge.
Which, once more, underlines the purpose, that Twitter must be specializing in creating markets as a way to preserve that momentum. Possibly, this report is reflective of that increasing focus shift.
Twitter says that 54% of customers watch movies on Twitter at the very least as soon as a day, with that quantity being even increased amongst 18-24-year-old customers.
By way of discovery, Twitter says that SEA customers are almost certainly to search out video content material of their residence feed, with the Discover tab being the subsequent largest supply.
Information and Present Affairs stays essentially the most considered class for video content material within the app, with superstar and trending content material additionally producing curiosity.
Additionally value noting:
“When watching movies on Twitter, our Southeast Asian audiences choose the full-screen expertise, with greater than half persistently choosing this mode. Audio can be an integral a part of the viewing expertise, with a exceptional 64% who all the time go together with sound-on when watching movies on Twitter.”
That’s a shift in how customers have watched video content material within the app in occasions previous, which may issue into your planning.
Along with this, Twitter says that 87% of customers within the area improve their utilization of Twitter whereas watching TV.
“Folks and followers of all types flip to Twitter as a second display screen to TV, and the primary scroll for highlights of TV’s largest moments, or something they missed on linear.”
These are some attention-grabbing notes, and whereas they’re region-specific, many of those tendencies would additionally translate to different markets, with most Twitter customers now often viewing video content material, and utilizing the app as a reside occasion companion.
From a advertising perspective, these information factors may assist SEA entrepreneurs map out a greater strategy to reaching these customers. Whereas for others, the information highlights evolving video consumption habits within the app, which may issue into your planning.
You’ll be able to try Twitter’s full SEA video consumption overview here.
