Twitter has shared some new insights into how Australian customers have interaction with video content material within the app, primarily based on evaluation of key utilization traits and shifts.
As defined by Twitter:
“Twitter is a video powerhouse with over 3.5 billion video views on Twitter every day. [And] with improvements just like the immersive video viewer, which lets folks devour much more video on Twitter, time spent on video on Twitter is on the rise: video accounts for 72% of all person classes globally with a +19% YoY development in video person lively minutes.”
For Australian customers particularly, Twitter says that just about half of its customers in AUS say that the platform is certainly one of their main sources of on-line video.
And possibly a very powerful be aware:
“Eight out of ten of Australian customers say their Twitter utilization surges whereas having fun with their favourite TV exhibits”
Twitter has lengthy been a important second-screen companion, which might present important alternative to align your attain with high-rating TV packages.
To supply extra perception, Twitter has collected its Australian video consumption analysis into the below infographic display, protecting all the important thing findings from the evaluation.
And whereas it’s AUS-specific, there’s doubtless some beneficial pointers for all entrepreneurs to think about right here.
You may learn extra Twitter video insights and suggestions here.