Do you might have an lively Twitter Group that you just need to promote to extra potential members?
This might assist – Twitter has lastly launched its Community Spotlight profile module to all Skilled Profile customers, which lets you showcase a selected neighborhood above your tweet feed in your Twitter presence.
As you possibly can see on this instance, shared by Twitter engineer Dongwook Chung, Group Highlight is now accessible to all neighborhood admins and mods who’re have additionally switched to a professional profile within the app.
Twitter first started testing this in October final 12 months, with chosen creators invited to showcase their communities.
Now it’s being made extra extensively accessible. The choice is presently accessible on desktop solely, however the module itself, as soon as activated, is seen on all units.
It may very well be a great way for model accounts to focus on related Twitter communities, and encourage extra associated engagement and dialogue, which may assist to extend engagement and alignment within the app.
Although communities stay a reasonably area of interest providing, with just some Twitter communities taking off, and lots of being left by the wayside as they go in opposition to the ‘public sq.’ ethos of the app.
Most individuals need to get their tweets seen by as many individuals as attainable, and as such, limiting your potential publicity to solely these inside a particular group doesn’t actually make a heap of sense. Most long-term Twitter customers have additionally already established their ‘teams’ by way of what they submit, and who they observe within the app, so additional segmenting that has, for a lot of, appeared pointless, which is why Twitter teams haven’t actually taken off.
The identical goes for ‘Circles’, one other of Twitter’s enclosed tweet choices – in attempting to construct on Twitter’s use case, plainly these extra siloed dialog components haven’t resonated with most customers (and value noting – Elon Musk says that Circles will probably be culled soon, in favor of improved communities and DM chat options).
However possibly Communities can nonetheless work – possibly, by enhancing the management and promotional choices for Twitter sub-groups, that would nonetheless facilitate new sorts of engagement and interplay, and construct on Twitter’s worth.
That is one other step in that course, which may very well be of specific curiosity to model accounts.
