Twitter Rolls Out 25k Character Tweets for Twitter Blue Subscribers

Hope you want looooong tweets.

After initially enabling Twitter Blue subscribers to share tweets as much as 4,000 characters lengthy back in February, then increasing that to 10,000 characters in April, Twitter’s now expanded this once more, with Blue customers now in a position to publish 25,000 character posts in a single tweet.

You’ll be able to faucet by way of on the instance tweet right here to see what 25k characters seems to be like in a tweet. It’s a number of scrolling.

Along with this, Twitter additionally not too long ago rolled out the capability to add inline images into your long tweets, with all Twitter Blue subscribers having access to the performance final week.

So now, you may create weblog publish model content material, with visuals built-in into the textual content, inside your tweets.

Which might be good, I suppose, and will result in a routine shift in how customers interact within the app – although we don’t have any information as but as to how Twitter customers are responding to the longer ‘See extra’ tweets in-stream.

Personally, I do discover it a bit annoying to should faucet by way of on a tweet to broaden it, then return to the principle tweet feed as soon as I’m completed studying. It’s particularly grating when it’s solely, like, two additional phrases that you simply’re tapping by way of to learn – however possibly that is only a behavioral shift, and over time, we’ll turn into extra accustomed to having extra to learn in tweets.

The replace aligns with Elon Musk’s imaginative and prescient to expand the functionality of the app, by offering a spot the place customers can share extra kinds of content material, together with long-form video and textual content. The thought, then, is that if Twitter can provide higher monetization incentives, it might turn into a extra central focus for extra creators, which can see them share extra of their unique work straight within the app, versus referring customers off to different platforms to view it.

If Twitter can get its creator monetization program proper, and incorporate funds in app, that might certainly be a useful alternative, but it surely does stay to be seen whether or not customers truly need to devour long-form content material within the app.

However that’s Elon’s grand imaginative and prescient, to create a platform that facilitates the complete gamut of on-line interactions, constructing a complete ecosystem into the app.

On this context, it is smart for Twitter to construct extra of those instruments into its system, and it’ll be attention-grabbing to see whether or not customers heat to the expanded expertise, or if they appear to remain extra aligned to their conventional tweet feed.