TikTok has announced a new slate of programming to have a good time Worldwide Girls’s Day and Girls’s Historical past Month, which is able to spotlight a spread of feminine creators who’re ‘making a optimistic influence on the worldwide TikTok group’.
As defined by music celebrity Shania Twain (who seems a little bit bewildered by the entire thing), one component of TikTok’s Girls’s Historical past Month activation will see customers contributing tune covers to have a good time their favourite feminine artists.
TikTok may also spotlight all-female music playlists, in celebration of inspirational ladies musicians which have led the best way within the trade.
TikTok’s additionally trying to showcase a spread of feminine creators underneath the #WomenWhoWill tag.
As per TikTok:
“This 12 months’s Worldwide Girls’s Day theme is #EmbraceEquity, calling for everybody to actively help and embrace fairness by difficult gender stereotypes and discrimination. Our in-app programming will function greater than 20 numerous women-identifying creators and women-owned companies who’ve made a big influence each on and off the platform.”
All through the month, TikTok may also broadcast a spread of #WomenofTikTok in-app programming, showcasing creators, women-owned companies and non-profit organizations which are making a big influence, whereas it’s additionally internet hosting a ‘Ladies Room’ dwell stream, that includes inspiring voices from style, health, and extra.
Lastly, TikTok can also be working a sequence of in-real-life ‘Girls Who Will’ group occasions in numerous cities throughout the US.
TikTok continues to develop new methods to each have a good time its consumer communities, and construct reference to its viewers – which may find yourself being critically necessary because it seems to keep away from a ban within the US, and keep its place within the broader creator eco-sphere. Possibly, via IRL activations, that may assist to additional ingratiate the app with extra consumer teams, which may make it a extra crucial connective instrument – and thus, more durable to eliminate.
Possibly, however both manner, it’s good to see TikTok trying to showcase feminine voices, and have a good time the contributions of ladies, in step with Worldwide Girls’s Day.
You’ll be able to be taught extra about TikTok’s Girls’s Historical past Month occasions by following the #WomenWhoWill and #WomenofTikTok hashtags within the app.
