Tiger Shroff takes a sip of Coke Zero ‘honthon pe’ and fails to place it down in new advert, ET BrandEquity

Tiger Shroff in Coke Zero advert

Coca-Cola Zero Sugar is all set to refresh a whole lot of tens of millions of followers in India with its new marketing campaign ‘Finest Style Ever?’.

As part of its newest marketing campaign ‘Finest Style Ever?’, the model has related to Bollywood actor Tiger Shroff, for Coca-Cola Zero Sugar.

The model brings collectively one of the best of each worlds – no calorie beverage choice for shoppers in search of a balanced life-style together with the relishing style of Coca-Cola, the corporate acknowledged within the press launch.

Shroff will additional assist the model in establishing resonance with the youth and millennials in India, the corporate added.

In keeping with the corporate’s ‘Drinks for Life’ technique, the product innovation additionally helps the corporate’s continued efforts to extend no-and low-calorie beverage choices for folks seeking to lead a balanced life-style but relish the style of Coca-Cola, it acknowledged.

Shroff, within the new marketing campaign, brings his personal exuberance and freshness to the model, he’s a health icon and like most kids, wouldn’t need to compromise on experiencing nice style, the corporate added.

The built-in advertising marketing campaign goals at sparking conversations round Coca-Cola Zero Sugar, whereas highlighting that the style of the beverage is so good that it’s laborious to withstand, it added.

The marketing campaign is stay throughout tv, digital, outside, social media and retail.

Kaushik Prasad, director, advertising, Coca-Cola India stated, “We’re excited to supply Coca-Cola Zero Sugar, our greatest providing but that’s closest to the unique style of Coca-Cola with no energy. We need to supply selection so shoppers can benefit from the nice style of Coca-Cola with out the sugar.”

Shroff stated, “I’m ecstatic to associate with Coca-Cola Zero Sugar. The beverage is an ideal amalgamation of implausible style with out many energy, making it irresistible.”

Sukesh Nayak, chief artistic officer, Ogilvy India stated, “Once we advised folks, it’s zero sugar however has the identical nice authentic style, the response we received was, “Actually?”. So, we constructed the entire thought for labeled – confidential Coke Zero on this nice shock.”

“It was tremendous enjoyable to collaborate with Tiger to deliver this enjoyable thought to life. We’ll see far more issues on this concept within the close to future, so keep glued to the nice style, actually,” Nayak added.

Watch the video right here:

The model movie ‘Apna Sunao’ celebrates the distinctiveness of those voices, who’re right here to inform their story of India whereas embracing the music of as we speak, the corporate acknowledged.

  • Printed On Feb 22, 2023 at 05:00 PM IST

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