TIGC indicators Suryakumar Yadav as model ambassador, Advertising & Promoting Information, ET BrandEquity

Suryakumar Yadav (file picture)

TIGC, India’s homegrown fast-fashion D2C males’s put on manufacturers from the home of The Indian Storage Co., has introduced the Indian cricketer Suryakumar Yadav as its model ambassador.

Yadav is an distinctive sportsman and a charismatic youth icon. This makes him the proper match for TIGC as a model ambassador, the corporate said within the press launch.

The corporate plans to leverage his reputation to extend model visibility, drive engagement and set up itself as a high style selection amongst Indian youth by digital campaigns.

Yadav will likely be seen endorsing and launching an all-new vary of informal attire traces, together with outsized t-shirts, informal shirts, sweaters, shorts, hoodies, jackets, chinos, denim and sweatshirts, it added.

Anant Tanted, founder and chief govt officer of The Indian Storage Co. stated, “That is our maiden transfer to seize a bit of the digital-first style market in India. We’re delighted to companion with Suryakumar Yadav because the model ambassador of TIGC.”

“He is a wonderful sportsman, and his vivaciousness goes past the sport. He represents every part TIGC stands for: innovation, fearlessness, boldness, and creativity! We’re wanting ahead to a big affiliation with him!” Tainted added.

Yadav stated, “Style for me is a mix of fashion and luxury, and I’m joyful to be related to a style model like TIGC. Via this partnership, I hope to interact with my followers and share my sense of fashion.”

Because the model ambassador and the face of Shyam Metal, Devarakonda’s persona resonates with the model’s imaginative and prescient and can assist the model broaden its attain.

  • Printed On Mar 2, 2023 at 02:00 PM IST

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