Google provides touchdown web page load time to High quality Rating
In 2008, Google AdWords confirmed a brand new addition to High quality Rating: touchdown web page load time.
Google mentioned they did this for 2 causes:
First, customers have one of the best expertise once they don’t have to attend a very long time for touchdown pages to load. Interstitial pages, a number of redirects, excessively sluggish servers, and different issues that may enhance load occasions solely preserve customers from getting what they need: details about what you are promoting. Second, customers usually tend to abandon touchdown pages that load slowly, which might damage your conversion charge.
– Inside AdWords, Landing page load time will soon be incorporated into Quality Score
And what did Google contemplate to be too sluggish? Google was usually obscure, telling Search Engine Land:
- “Our objective is to encourage advertisers with touchdown pages which might be excessively sluggish to hurry up their websites. It’s not attainable to offer an actual variety of seconds above which we’d contemplate a web site to load ‘slowly,’ since we modify for regional and nation variations in common load occasions.”
Learn all about it in Load Time Confirmed As AdWords High quality Rating & New Class Exclusion Function.
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From Search Advertising and marketing Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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