So the X period is now underway, with Twitter changing its name to X, and varied Twitter components now slowly switching from the well-known hen icon to the brand new X moniker, which was created by a fan, and which Elon Musk says is an interim branding measure.
The brand new icon is now showing in varied locations within the app. On desktop, for instance, the Twitter hen icon within the prime left is now the brand new X.
The sign-up display has now additionally been changed to the X logo, although nonetheless with Twitter colours.
These are set to vary too, with Musk seeking to make black to focal scheme, nevertheless it seems prefer it may take some time for the entire tweet and hen references to be faraway from the app.
Which begs the query: Why rush forward with a half-baked re-brand on a Sunday, when it’s clearly not prepared for a full launch?
Some have famous that that is simply the best way that Elon Musk works, pushing his groups in direction of difficult-to-meet objectives, with a purpose to make issues occur quicker, even when the top outcome isn’t good. Which might be extra of a priority whenever you’re coping with rockets and self-driving vehicles, however in Twitter’s case, it’s led to extra half-finished concepts and ideas rolling out, which typically work nicely sufficient, usually, however aren’t very polished, or absolutely purposeful.
The counter to that may be that earlier Twitter administration performed issues too protected, which noticed updates held again for months, even years, as they examined and thought of every side. Twitter, or X, is actually now delivery issues quicker, nevertheless it’s really not delivery any new concepts, as such, with the entire ideas and updates that Elon has overseen on the app to this point being beforehand experimental Twitter ideas, that Dorsey and Co. had opted to not launch of their present state.
Elon has had no such qualms, and has pushed out a variety of updates, together with creator subscriptions, long-form articles, key phrase concentrating on for adverts, and varied different tweaks, all of which have been into account earlier than he arrived. Many of the precise new components, like job listings and video calls, are simply now being launched, so actually, we’re solely simply starting to see the true X improvements, which may make this an excellent time to replace the identify.
However once more, just like the re-brand, most of those new components really feel rushed, and possibly that is simply how it’s when working underneath Elon, and all these slowly evolving updates are what you’ll be able to anticipate.
Tesla actually ships numerous software program updates, regularly updating components as they will. Perhaps now could be the time to formally cross Twitter over to mark that shift.
One other concept is that this can be a transfer to separate earlier Twitter from its new course of, which, in authorized phrases, may have implications for payouts, company filings, and so forth. The authorized technicalities are complicated, nevertheless it may very well be that by altering Twitter to a brand new entity, Elon and Co. may then have the ability to legally separate the 2 eras of the corporate, which may very well be useful in some contexts.
Perhaps, by changing into X, and making Twitter non-existent, that helps to pressure a renegotiation of sure contracts, and possibly that may very well be the precise motivation for the fast re-brand, associated to some pending timeline on a authorized entrance.
We don’t know, after all. All we all know is that Elon determined over the weekend that the time had come to make his long-held X imaginative and prescient a factor, and it does appear that, regularly, we’re going to see the hen emblem disappear, as the brand new X branding turns into the default in all elements.
It’ll take time, however basically, Twitter is not any extra, and shortly, your app icon will change into an X, you’ll go to X.com to log in (which you are able to do already) and all the things will shift into a really Elon-centric period for the app previously often known as Twitter.
There’s seemingly no definitive timeline, however anticipate to see the transformational occurring over the approaching weeks.