So the X period is now underway, with Twitter changing its name to X, and varied Twitter parts now slowly switching from the well-known chicken icon to the brand new X moniker, which was created by a fan, and which Elon Musk says is an interim branding measure.
The brand new icon is now showing in varied locations within the app. On desktop, for instance, the Twitter chicken icon within the high left is now the brand new X.
The sign-up display has now additionally been changed to the X logo, although nonetheless with Twitter colours.
These are set to vary too, with Musk seeking to make black to focal scheme, but it surely seems to be prefer it may take some time for the entire tweet and chicken references to be faraway from the app.
Which begs the query: Why rush forward with a half-baked re-brand on a Sunday, when it’s clearly not prepared for a full launch?
Some have famous that that is simply the way in which that Elon Musk works, pushing his groups in the direction of difficult-to-meet objectives, in an effort to make issues occur sooner, even when the top end result isn’t good. Which might be extra of a priority whenever you’re coping with rockets and self-driving vehicles, however in Twitter’s case, it’s led to extra half-finished concepts and ideas rolling out, which typically work effectively sufficient, most often, however aren’t very polished, or absolutely practical.
The counter to that might be that earlier Twitter administration performed issues too secure, which noticed updates held again for months, even years, as they examined and thought of every side. Twitter, or X, is definitely now transport issues sooner, but it surely’s really not transport any new concepts, as such, with the entire ideas and updates that Elon has overseen on the app up to now being beforehand experimental Twitter ideas, that Dorsey and Co. had opted to not launch of their present state.
Elon has had no such qualms, and has pushed out a variety of updates, together with creator subscriptions, long-form articles, key phrase focusing on for adverts, and varied different tweaks, all of which have been into consideration earlier than he arrived. A lot of the precise new parts, like job listings and video calls, are simply now being launched, so actually, we’re solely simply starting to see the actual X improvements, which may make this time to replace the title.
However once more, just like the re-brand, most of those new parts really feel rushed, and perhaps that is simply how it’s when working beneath Elon, and these kind of slowly evolving updates are what you possibly can anticipate.
Tesla definitely ships quite a lot of software program updates, regularly updating parts as they’ll. Perhaps now’s the time to formally cross Twitter over to mark that shift.
One other idea is that it is a transfer to separate earlier Twitter from its new course of, which, in authorized phrases, may have implications for payouts, company filings, and many others. The authorized technicalities are advanced, but it surely might be that by altering Twitter to a brand new entity, Elon and Co. may then have the ability to legally separate the 2 eras of the corporate, which might be useful in some contexts.
Perhaps, by changing into X, and making Twitter non-existent, that helps to drive a renegotiation of sure contracts, and perhaps that might be the precise motivation for the speedy re-brand, associated to some pending timeline on a authorized entrance.
We don’t know, after all. All we all know is that Elon determined over the weekend that the time had come to make his long-held X imaginative and prescient a factor, and it does appear that, regularly, we’re going to see the chicken brand disappear, as the brand new X branding turns into the default in all facets.
It’ll take time, however primarily, Twitter isn’t any extra, and shortly, your app icon will change into an X, you’ll go to X.com to log in (which you are able to do already) and every part will shift into a really Elon-centric period for the app previously generally known as Twitter.
There’s seemingly no definitive timeline, however anticipate to see the transformational occurring over the approaching weeks.
