Tetley Inexperienced Tea Immune, one of many inexperienced tea manufacturers in India, has introduced the launch of its new model marketing campaign ‘everyBODYcan.’
The brand new marketing campaign calls out stereotypes usually related to the health of an individual based mostly on their physique sort and tells a compelling story that focuses on difficult these stereotypes.
The movie emphasises that you’re greater than your physique sort and the exterior look shouldn’t be essentially an indicator of your health.
It encourages ladies to look past ‘surface-level’ health and embrace their physique sort whereas engaged on staying match inside out.
By means of this movie Tetley is taking one other step to assist ladies realise their interior potential retaining the inner in addition to exterior health in thoughts.
The model challenges these biases and physique associated stereotypes in its newest movie marketing campaign with the underlying message ‘everyBODYcan.’
The Tetley movie showcases slice-of-life moments when actual relatable ladies of various ages and physique varieties shock the judging eyes of onlookers, on what they’re able to doing.
By means of the first-hand expertise of a number of such ladies, the movie leaves viewers empowered with the idea that they will additionally do heaps greater than what the folks round might understand that they’re able to.
The movie closes with a rousing battle cry for everybody whose capabilities have ever been doubted – “My Physique Can, Your Physique Can, Each Physique Can” that challenges the stereotypes related to numerous physique varieties.
Puneet Das, president – packaged drinks (India and South Asia), Tata Shopper Merchandise stated, “By means of this newest marketing campaign, we need to remind people who if someone thinks your physique doesn’t match a perceived ‘excellent normal’ then you shouldn’t really feel dangerous about it or let it have an effect on your confidence.”
“The marketing campaign encourages folks to focus extra on physique positivity by breaking the stereotype that solely outer look equals health and confidently embrace their physique sort with a deal with feeling match from inside,” Das added.
Sagar Kapoor, chief inventive officer, Lowe Lintas stated, “This isn’t one other marketing campaign for the workforce on both aspect. It’s an initiative by Tetley Inexperienced Tea that intends to alter the way in which a specific physique sort is stereotyped by the society at massive. Whereas nonetheless standing true to the premise of health, ‘everyBODYcan’ says health goes past simply the form or dimension of a physique.”
“Whereas this marketing campaign ought to encourage increasingly folks to have such conversations, you’ll hopefully see this initiative get larger and stronger within the coming time,” Kapoor added.
Watch the video right here: