The model highlights its new light-weight celebration sarees for the season.
Taneira, the ethnic put on model from the Home of Tata with its newest Summer season Marriage ceremony ’23 marketing campaign. That includes the assured and stylish actress Mrunal Thakur, the model has unveiled a TVC to launch it’s Light-weight Celebration Sarees for the marriage season, amidst the rising tempratures.
Weaving an attractive story round ‘Shaadi toh jaise ek lovely si saree hai’, the TVC masterfully showcases the six yards as an embodiment of the essence of present Indian weddings. Very similar to Indian Weddings, the saree as a garment has been imagined and reimagined time and time once more, to seek out relevance within the ever evolving socio-cultural cloth of our society, each mixing timeless traditions with modern connotations; consultant of a confluence of tradition, creativity and neighborhood.
Designed to talk with the ladies of at the moment, the movie showcases a bride revelling within the joyous festivities of her wedding ceremony, swirling, dancing and prancing, taking advantage of the valuable event at the moment whereas creating priceless reminiscences for tomorrow with out having to hassle concerning the weight or work on her saree. The movie ingeniously portrays the Summer season Marriage ceremony saree as an ensemble that exquisitely caters to each member of the bride and groom’s household, spanning throughout generations of ladies.
Sharing her ideas on this marketing campaign, Shalini Gupta, basic supervisor, Taneira stated, “The marketing campaign is a artistic exemplification of the parallels between sarees and weddings. Weddings Like sarees, have undergone a outstanding transformation and at the moment, harmoniously synchronise age-old traditions and new age creativity, to current a model whose enchantment transcends generations, and events. And thru this marketing campaign, we’re delighted to welcome Mrunal Thakur into the Taneira household.”
Speaking concerning the vary, she additional added, “Taneira’s Summer season Marriage ceremony ’23 line has masterfully crafted sarees that aren’t solely gentle and breezy but in addition versatile sufficient to transition seamlessly throughout all wedding ceremony capabilities completely fitted to the summer time. Brides and wedding ceremony company additionally attempt to mix style and elegance with practicality and luxury, creating a singular assertion with their decisions, bridging the hole between the traditional and the modern.”
Talking concerning the marketing campaign and this affiliation, Mrunal Thakur stated, “As somebody who loves the saree and utilizing each alternative to adorn one, I’m delighted to be related to Taneira. It’s a model that not solely brings the very best of Indian sarees below one roof but in addition is including to the grammar of the saree language, like this present marketing campaign.”
Puneet Kapoor, chief artistic officer, South, Ogilvy, stated, “’Shaadi toh jaise ek lovely si saree hai’ is an impeccable juxtaposition of a saree to a marriage, each enjoying an indelible half in creating eternal reminiscences. For us, the artistic concept completely captured the essence of the saree and the Indian wedding ceremony. It’s a celebration of custom, creativity, and innovation, the place outdated meets new and cultures mix seamlessly to create one thing really lovely. And what higher modern model to personal this than Taneira”.
The marketing campaign video is now reside.
Created by: Ogilvy, Bengaluru
Chief Artistic Officer, South : Puneet Kapoor
Govt Artistic Director: Kishore Mohandas
Artistic Group: Gururaj Biradar, Harshad Salian
President and Head of Workplace – South: Tithi Ghosh
Account Administration: Akshatha Poojari, Shruti Sundararaman, Ayushi Choudhary
Head of Strategic Planning, South: Easo John
PR Company: AdFactors PR
