Yes Bank has rolled out a social media advertising marketing campaign, to propagate cyber hygiene practices. Conceptualised by the monetary establishment‘s in-house crew, the advertising marketing campaign titled, ‘Aise Sawaal Hum Nahi Poochte’ (we don’t ask such questions), advises clients to be cautious of cybercriminals by 5 distinct animated motion pictures.
Inside the first film, the cybercriminal tries to steer a woman to range her monetary establishment password, one of the simplest ways she revamps her wardrobe. The cyber hacker tries to steer the lady to share her current password, and the scene ends with the lady gasping after listening to the absurd question.
Inside the second film, the cyber hacker calls an individual to congratulate him on worthwhile a lottery ticket he certainly not utilized for. The hacker tells the individual to click on on a hyperlink despatched on his e mail to reap the benefits, nonetheless, the individual is acutely aware that it’s a hoax.
The third film depicts an impostor from the nationwide journey committee. The fraudulent telephone operator tells him to share an OTP despatched to his cellphone, to have a chilled getaway. The individual on the other line realises the extremity of the situation and denies sharing one thing.
The fourth film showcases the hacker persuading a woman to click on on on a spam message hyperlink as an alternative of ignoring it. The fifth film choices the impersonator attempting his luck with a health heart fanatic, by asking him to click on on on a current price hyperlink for an order he has made.
The sixth film choices the hacker disguised as a dry cleaning proprietor urging his purchaser to pay for her clothes by a price hyperlink and OTP, the lady denies the request as she is cautious of these fraudulent acts.
The entire motion pictures end with the message, ‘Aise samajhdari, hai aapki zimmedari’ (such information is your accountability).
Jasneet Bachal, chief promoting officer,Yes Bank, said, “On this age of digitisation, banks are persistently highlighting the significance of cybersecurity. The downside with this advertising marketing campaign was to uncover a current thought, layer it with a message that empowers the patron and the monetary establishment. By highlighting that the patron can inform when their information is beneath danger and reply appropriately, the monetary establishment hopes clients share the important operate of defending their information and transactions.”