There may be in all probability nothing that will get extra heated than an India vs Pakistan cricket match throughout a World Cup. Feelings run excessive, and the vibe is actually heated.
Sprite used the momentous Ind-Pak match to do one thing actually artistic – and fuse the heated cricket fever with a few of their coolness. Fairly actually!
The model launched a distinctive OOH activation in Ahmedabad, the place the match was being performed. Take a look!
Because the match received heated and decibels rose, the billboard confirmed an increase in temperature. So the climate app might present 31 levels in Ahmedabad, however the Sprite billboard would learn the depth contained in the stadium and present say 56 levels.
That’s not all, when the viewers scanned the QR code on billboard, a digital Sprite can emerged to chill issues down! It then re-directed you to the Swiggy app, the place you may order a Sprite.
Sprite additionally collaborated with varied fashionable creators and influencers to convey their #ThandRakh proposition to life.
World Cup hai, garmi badhegi, Thand Rakh!
This was a really revolutionary thought to actually embody the model’s proposition of ‘Thand Rakh’. The marketing campaign made artistic use of the second, of the outside house, and of expertise! The end result? A primary-of-its variety activation that received individuals speaking.
Sprite has at all times stood for a refreshing expertise, and thru this marketing campaign as nicely they did precisely that – by offering the viewers one thing new.
A sensible marketing campaign that stands out for its coolness and freshness throughout this heated World Cup season!