The ‘Jahaan Bandhan, Wahaan Belief’ marketing campaign emphasises the ‘belief’ that the model has been capable of earn in a span of seven years as a financial institution and over the past 20 years within the varied avatars previous to the financial institution, the corporate acknowledged within the press launch.
The marketing campaign makes use of the analogy of Ganguly’s profession, who turned the financial institution’s buyer quickly after the financial institution was launched seven years in the past, to showcase the belief of consumers and stakeholders that the model has been capable of obtain, the corporate added.
Within the movie, Ganguly is seen reminiscing the times when he wasn’t a star and there have been just a few spectators on the floor.
As he labored more durable, began scoring runs, and established himself as a reliable member of the workforce, he gained the belief of thousands and thousands and that introduced extra folks to the stands.
Precisely in the identical method, Bandhan began as a small NGO. Because it began increasing and its work obtained recognition by stakeholders, Bandhan Financial institution gained the belief of individuals, the corporate acknowledged.
The ‘Jahaan Bandhan, Wahaan Belief’ marketing campaign was conceived by Leo Burnett Orchard, who was introduced in as Bandhan Financial institution’s artistic company in August 2022.
The movie and stills had been shot by Prodigious.
Apurva Sircar, head – advertising, Bandhan Financial institution, mentioned, “Whereas each Dada (Ganguly) and Bandhan have origins in West Bengal, each haven’t let that outline them and have established themselves as trusted names throughout the nation and the world, thereby successful the belief of thousands and thousands.”
“Our marketing campaign attracts inspiration from this comparable journey of each manufacturers,” Sircar added.
That is the primary time that Bandhan Financial institution has appointed a pan-India model ambassador, the corporate acknowledged.
Ganguly mentioned, “I’ve intently watched Bandhan develop into the financial institution it’s immediately. I’ve been an admirer of its journey and the chance to assist amplify the financial institution’s message is nothing wanting a privilege.”
“For a financial institution, belief is an crucial and I’m glad that Bandhan Financial institution has been capable of acquire the belief of crores of individuals in such a brief span. I’ve been a Bandhan Financial institution buyer for just a few years now and I look ahead to my continued affiliation with them,” he added.
Pravin Sutar, head of artistic – Leo Burnett Orchard, mentioned, “There are only a few purpose-driven manufacturers the world over and to get to work on them is a privilege. Bandhan Financial institution’s journey has been exemplary and it wanted stand-out storytelling.”
“With Ganguly, we bought the chance to create a marketing campaign that seamlessly connects the story of Bandhan Financial institution and Dada, promising to ring a bell with everybody. We’re assured that this piece of labor will likely be memorable and can drive an impression for Bandhan Financial institution,” Sutar added.
This advertising marketing campaign will likely be seen throughout TV, print, OOH, cinema and digital media.
Watch the video right here: