Sony Pictures Networks acquires broadcast rights for Lanka Premier League
The community has signed an settlement with the official franchise and broadcast holder of LPL – the IPG Group.
Sony Footage Networks India (SPN) has returned as a broadcast accomplice for the second version of Lanka Premier League (LPL). The community has signed an settlement with the official franchise and broadcast holder of LPL – the IPG Group. The settlement between Sony Footage Networks India and the IPG Group contains the tv and digital transmission of the LPL, which is about to be performed between December 5, 2021 to December 23, 2021.
All Lanka Premier League matches will probably be telecast reside between SONY SIX & SONY TEN 2 channels and will probably be livestreamed on its on-demand OTT platform SonyLIV.
Rajesh Kaul, chief income officer, distribution and head – Sports activities Enterprise, Sony Footage Networks India mentioned, ‘The urge for food for cricket in India is big and our purpose is to carry the most effective of worldwide cricketing motion to our followers in India. With the onboarding of Lanka Premier League, we wish to present our viewers with some high-energy T20 cricket all through December. Sri Lankan Cricket has all the time produced many world class gamers and the inclusion of high worldwide cricketers like Chris Gayle, Andre Russell and Faf du Plessis amongst others is contributing to the expansion and recognition of Lanka Premier League within the subcontinent. Because the league gathers extra followers, we wish to make it possible for nobody misses the most effective of T20 cricket in India on our sports activities channels.”
The Lanka Premier League will witness a number of cricketing stars equivalent to West Indies legend Chris Gayle, former India quick bowler Irfan Pathan, former Pakistan Captain Shahid Afridi and former South Africa Captain Faf du Plessis in motion. The competitors will even see Sri Lanka T20 stars equivalent to Charith Asalanka and Wanindu Hasaranga displaying their mettle. Asalanka scored 231 runs within the ICC Males’s T20 World Cup, whereas Hasaranga picked up 16 wickets within the match.
Anil Mohan, founder and CEO of Dubai-based manufacturing large IPG, the official promoter of LPL, mentioned, “We’re ecstatic to welcome Sony Footage Community as a broadcast accomplice to the Lanka Premier League as soon as once more. Sony Footage Networks has all the time been on the forefront of sports activities broadcasting in India and takes sports activities to each nook of India. We’re assured that Sony will obtain an excellent larger attain when it comes to viewers within the upcoming season and we stay up for a protracted and fruitful affiliation.”
The inaugural version of the Lanka Premier League (LPL) which was performed in a bio-secure bubble on the Mahinda Rajapaksa Worldwide Cricket Stadium in Hambantota from November 26 until December 16, 2020, reached a cumulative viewers of 557 million individuals by TV, digital-social area, and conventional media retailers. Sponsors loved a media analysis (visibility) of $54.5m and title sponsor MY11CIRCLE loved a ROI of 9.85x. Winner of the primary version of LPL Jaffna Stallions tops the valuation chart with $3.98m adopted by Galle Gladiators ($3.82m), Dambulla Viikings (Now Dambulla Giants) ($3.54m) Colombo Kings ($3.44m) and Kandy Tuskers ($3.19m).
