After initially previewing the approaching function at its Snap Companion Summit again in April, Snapchat has now launched its new ‘After Dark’ element, which will allow Snapchatters to put up unique content material for his or her mates after 8pm, which solely people who have additionally posted on their Tales will have the ability to entry.
As you may see on this instance, shared by Jonah Manzano, ‘After Darkish’ will seem as a separate Snap Story, and shall be a set of Snaps from your pals in a single day.
As per the outline, within the morning, you’ll have the ability to verify in on the Snaps that your pals have shared, as long as you’ve shared one again. That kinds a kind of interactive spotlight reel of what your whole connections had been as much as the evening earlier than, which may very well be a great way to spice up engagement amongst youthful customers.
As a result of I’m outdated, and all I’d be posting is identical Snap of my pillow, each single evening.
However for these with extra full of life nightlife, it may act as a personalised image board from nightclubs and bars, exhibiting all of the cool issues that they obtained as much as within the night.
I can see it turning into a success, whereas it additionally leans into the sort of BeReal lively sharing method, that encourages much less polished, extra in-the-moment posting, which can assist to construct stronger relationships by way of shared experiences.
I doubt it’ll change into a serious factor of the app, however it’s one other engagement possibility that’ll probably assist to make Snap a extra essential connector for younger customers.
The brand new possibility is being rolled out to all customers from this week.
