With the Spooky Season hype rising, Snapchat has announced a brand new activation for Halloween, with “Phantom Home”, an immersive Halloween expertise.
Yeah, the preview doesn’t clarify rather a lot, however basically, Phantom Home shall be a weekly Snapchat video sequence, which customers will be capable to take part in by way of Snap’s varied components.
As defined by Snap:
“Snap creators Tony Talks, Sofie Dossi, and Ezee will star on this new sequence as they race towards the clock to flee the Phantom Home. Snapchatters can tune-in to the weekly content material sequence to look at the story unfold, take part within the journey by serving to the creators collect new clues and remedy puzzles, and share what they’ve seen with associates by AR Lenses and AI-generated Goals selfies impressed by the Phantom Home.”
So you can too use Snap’s new AI-generated Goals pictures within the course of. May very well be attention-grabbing.
What’s extra, Snap says that manufacturers may also faucet into the encompassing dialogue, by linking again to the Phantom Home undertaking.
“Manufacturers can seamlessly combine themselves into the Phantom Home dialog with interactive AR experiences of their very own, commercials positioned inside the present, and off-platform co-marketing. Actually, manufacturers together with Maybelline and Disney+ shall be featured in our Phantom Home out-of-home takeover at Promoting Week New York.”
On Monday the sixteenth of October, Snapchat will take its Phantom Home to Promoting Week, with attendees in a position to “step inside a Phantom Home expertise”.
Snap says that 80% of its customers are planning to make use of Snapchat throughout Halloween, and as such, reaching them with themed promotions could possibly be a great way to maximise engagement and curiosity.
It’s an attention-grabbing undertaking, although rather a lot will come all the way down to how customers are literally in a position to have interaction with the Phantom Home by way of Snap’s choices. If customers purchase in, and the interactive components catch on, then it might provide worthwhile new model consciousness and attain alternatives.
May very well be value tuning in both method. The primary episode of Snapchat’s Phantom Home sequence goes dwell on Sunday October eighth at this link.