In India, we take our festivals very significantly. Events like Holi are celebrated with the utmost vitality, a great deal of color, and a lot buoyancy! SMART Bazaar, certainly one of India’s largest retail model, has give you a stupendous initiative to make this Holi, an-all-inclusive one.The model wished to do far more than simply make a poignant competition movie driving gross sales. It wished to go the gap and make everybody’s Holi, an precise particular one.

In an initiative to make Holi a extra inclusive expertise for individuals with out arms, SMART Bazaar did one thing actually particular by designing a ‘good pichkari’ that can be utilized by the specially-abled.

The endeavour was to interrupt down obstacles and form a society the place all people feels welcomed and valued regardless of their bodily talents.

An initiative in the direction of a extra inclusive world

The model took a proactive method to are likely to the wants of this part of society. They collaborated with NGOs to make an affect at an even bigger scale.

Collectively, they distributed the good pichkaris to NGOs the place individuals with out arms reside, and added some cheer and pleasure inside these communities. This initiative has no business worth hooked up to it or the product. This distinctive initiative by SMART Bazaar has certainly added colours to many individuals’s lives.

A fantastic thought executed in a honest approach, the marketing campaign strived to offer everybody an equal alternative to take part within the pleasure of Holi, and produce a couple of optimistic change on the planet we dwell in.

Main by instance

Not solely did SMART Bazaar elevate consciousness in regards to the significance of treating everybody with respect and dignity however additionally they impressed others to be extra conscious of individuals with particular wants.

The marketing campaign is an excellent instance of how firms can use their assets and creativity for a superb trigger to advertise an equitable world for all.

A considerate initiative with an empathetic message – one which positive made Holi celebrations all of the extra particular this yr! Ab sab manayenge jamke Holi

Right here’s what the CEO of Reliance Retail Worth Format, Damodar Mall needed to say about this initiative:

“Being an inclusive platform is the DNA of SmartBazaar. Our shops democratise small on a regular basis merchandise. Our DNA additionally reveals in the best way we apply gender and talent inclusivity in our retailer groups.

This Holi, we selected to push the envelope additional – not leaving the final particular person out of the celebrations. Groups labored to create a novel pichkari for the specifically abled. And to share it with a narrative crafted by the Leo Burnett India workforce. Everybody’s Holi must be full.”

Right here’s what CMO of Reliance Retail Worth Format, Lalatendu Panda stated:

“Holi is my favourite competition of the yr. However, these previous couple of pandemic-hit years bereft of Holi celebrations lent me an added perspective – what about those that have by no means skilled this stunning competition even as soon as?

And so, we at SMART Bazaar considered one thing to increase the enjoyment of Holi to everybody. Like mixing so many Holi colours, we blended just a few parts. A easy modification to a quintessential Holi ‘important’…
One thing we hope will carry some pleasure to those that by no means skilled the fun of Holi.”


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