Simplifying packers and movers companies with Porter’s new marketing campaign, ET BrandEquity

The marketing campaign has been conceptualised and created by 22Feet Tribal Worldwide and produced by Fats Monk Productions.

Logistics Firm Porter has launched its newest social media model marketing campaign ‘Home shifting hai? Ho Jayega’, highlighting its packers and movers service choices.

The marketing campaign was launched in a collection of three digital movies, every of which depicts the on a regular basis state of affairs of packing and transferring procedures that includes client wants. From damage-free shifting of heavy or fragile objects to hassle-free transferring.

Mohit Rathi, assistant vp, buyer development and engagement, Porter mentioned, “At the moment in India, the packers and movers phase is fragmented and confounding for shoppers. Though there are some dependable and reputed gamers providing on this class, more often than not it turns into distressing for individuals because of the unreasonable price and inconsistent high quality of service.”

Vishnu Srivatsav, nationwide artistic director of 22feet Tribal Worldwide commented, “Porter Packers and Movers is tangibly higher than another service on the market and that’s what we wished to speak. We wanted brief, clear, and easy however taking the grammar of Bollywood additionally gave us a distinct, fascinating, cultural solution to talk these.”

The marketing campaign has been conceptualised and created by 22Feet Tribal Worldwide and produced by Fats Monk Productions.

The marketing campaign, via a collection of three movies includes a fictional character referred to as ‘Cash Babu’. The character educates shoppers round key monetary elements together with borrowing responsibly, being conscious of EMI fee frauds and utilization of presidency’s monetary help schemes.

  • Printed On Mar 14, 2023 at 07:15 PM IST

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