Shyam Metal groups up with Vijay Devarakonda as its model ambassador, ET BrandEquity

Shyam Metal and Vijay Devarakonda

Shyam Metal, the producers of major TMT bars, has introduced that it has roped in actor Vijay Devarakonda as its model ambassador.

The group additionally introduced its main plans to broaden and revamp its retail operations throughout the Andhra Pradesh and Telengana market adopted by different states in South India, the corporate said within the press launch.

The Andhra and Telengana markets have big development potential for the metal sector, and Shyam Metal will intention to be one of many leaders within the major TMT bar section throughout the area, the corporate added.

The model will quickly launch a 360-degree marketing campaign highlighting the affiliation with Devarakonda.

Lalit Beriwala, director, Shyam Metal Industries mentioned, “We’re delighted to affiliate with Vijay Devarakonda. Vijay’s persona resonates with our model imaginative and prescient and this affiliation with him is not going to solely assist us in constructing a presence within the southern market but additionally improve our model penetration and consciousness throughout the nation as a result of his pan-India fan following.”

“We’re assured that his onboarding as an envoy will assist us to collaborate and interact higher with our goal customers within the nationwide markets,” Beriwala added.

Devarakonda mentioned “I’m blissful to affix fingers with Shyam Metal whose model imaginative and prescient resonates with me. I’m tremendous excited to start out our journey and be a part of thrilling new campaigns for the model.”

“I stay up for a protracted and fulfilling partnership by means of this affiliation,” he added.

The brand new marketing campaign will prolong the model’s ongoing ‘Darr Ke Aage Jeet Hai’ positioning throughout its customers in India.

  • Revealed On Feb 28, 2023 at 06:30 PM IST

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