Seagram’s Royal Stag, in collaboration with Tanishk Bagchi, Sunidhi Chauhan, Jassie Gill and Hungama Digital Media, has unveiled the new #InItToWinIt anthem for the ongoing ICC Men’s T20 World Cup.
The anthem celebrates the game of cricket and supports team India in their endeavour to bring home the cup and is an extension of the larger brand campaign #InItToWinIt, shot across different geographies to capture the passion of fans across the country.
The anthem song is composed by Bagchi. In the voice of Chauhan and Gill, the song echoes the spirit behind #InItToWinIt, celebrating the passion for the game and inspiring team India to recreate history.
Chauhan said, “I am proud to have been able to support team India through this anthem and would like to thank Royal Stag for conceptualising & bringing to life the perfect cheer for the Indian cricketing fans for the upcoming T20 World Cup. Looking forward to the team repeating the 2007 success, after all, we are all in it to win it”.
Gill commented, “It’s definitely a very creative approach to rally support from Indian fans across the country. Royal Stag is going above and beyond to really do something that is truly inspiring for the Indian team & exciting for the fans. I thank them for making me a part of this.”