E-commerce platform Shopsy by Flipkart has launched its new marketing campaign with Bollywood actor Sara Ali Khan as its model ambassador.
The marketing campaign brings to mild the platform’s pricing and the expansive product vary curated particularly for purchasers searching for worth. The TVC is constructed on the perception that in Indian households, mother and father get irritated when their kids spend some huge cash on buying.
Created and conceptualised by Leo Burnett Orchard, the marketing campaign options an advert movie that showcases the interactions associated to on-line buying that members of the family have interaction in, one thing that almost all Indians relate to.
Adarsh Menon, senior vice chairman, and head – new companies at Flipkart mentioned, “At Shopsy, it’s our fixed endeavor to supply a buying expertise that blends reasonably priced pricing, wide variety, and pan-India availability with the most recent traits and evolving wants of the patron.”
“Leveraging this deep understanding of our buyer’s wants, ‘Aaj Shopsy Kiya Kya’ marketing campaign is a recreation of a real-life state of affairs the place the households of Shopsy’s prospects are astounded to study in regards to the type of huge choice in a number of product classes and low costs of the merchandise accessible on the platform”, Menon provides.
Khan mentioned, “The ‘Aaj Shopsy Kiya Kya?’ marketing campaign hits all the correct notes by incorporating on a regular basis conversations that resonate with Indian households. After watching this TVC, I’m certain that the viewers will probably be excited to discover the wide selection of merchandise that the Shopsy app provides.”
Because the model ambassador and the face of Shyam Metal, Devarakonda’s persona resonates with the model’s imaginative and prescient and can assist the model broaden its attain.
