Most gamers within the broking section discuss ‘participation’, however only a few discuss ‘efficiency’. Enter: Samco Securities!
Impressed by a SEBI report that highlighted how ~90% of retail merchants undergo losses within the fairness F&O section, Samco got down to resolve this.
The model selected to create a story for merchants round methods they will keep away from widespread errors of their investing journey.
How? By empowering merchants with their new #AndekhaSach marketing campaign.
The marketing campaign seeks to focus on how personalised, never-seen-before insights into previous commerce efficiency can assist merchants with higher efficiency. And the model is enabling precisely that with their new ‘My Commerce Story’ function.
Take a look at their model movie which lands this pitch:
The three-part movie makes use of the analogy of an skilled surgeon repeatedly dropping his pair of scissors, to land how retail merchants repeatedly lose their cash with the identical errors.
It takes a artistic route to maintain the viewers engaged, whereas additionally making a case for the way the ‘My Commerce Story’ function can assist merchants keep away from repeated errors whereas investing.
Samco bought artistic with #AndekhaSach!
The model created a buzz round their initiative with an entire lot of enjoyable activations.
Staff posted their distinctive takes on their #AndekhaSach:
It scaled and bought trending on Twitter!
A lightweight-hearted marketing campaign that delivered an vital providing!
Samco Securities used their movie and activations to remind merchants of a easy fact: there’s all the time scope for enchancment.
The marketing campaign idea was rooted in an precise function that offers merchants the chance to investigate their previous tendencies and efficiency, strategize higher, and provides themselves one of the best shot at success… empowered with the #AndekhaSach!
