Royal Enfield appoints Mohit Dhar Jayal as chief model officer

Royal Enfield, world chief within the middleweight motorcycling section (250cc – 750cc), right now introduced the appointment of Mohit Dhar Jayal as its Chief Model Officer (CBO). As the corporate continues on its journey to turn into the primary world premium shopper model from India, Mohit will lead the inventive and strategic pondering for model and advertising and marketing features to curate and additional cement model love and associations within the minds of the worldwide shopper.

A longtime model and promoting skilled with a number of stellar campaigns to his credit score, Mohit Jayal has been related to Royal Enfield prior to now and performed a key position in designing the blueprint for the corporate’s fashionable model id as an exterior accomplice between 2004 and 2014. The seminal work accomplished throughout this era was instrumental in constructing a definite and premium, but accessible id for the model whereas positioning Royal Enfield strongly within the Indian motorcycling market.

As Chief Model Officer, Mohit might be accountable for creating and executing Royal Enfield’s model technique and constructing a definite, distinctive and aspirational world model. He may also spearhead partnerships and collaborations with a various stakeholder universe, whereas curating distinctive experiences for purchasers.

Commenting on the appointment, Siddhartha Lal, Managing Director, Eicher Motors, stated, “I’m extraordinarily glad to have Mohit Jayal on board to steer Royal Enfield’s model constitution. Mohit is an skilled chief who has led high-performing groups and delivered a number of the most memorable campaigns for main manufacturers throughout classes. In his earlier project as our exterior accomplice, Mohit has been instrumental in scripting the distinctly distinctive model id that has been central to Royal Enfield’s success over time. He understands the model very intently and is keenly conscious of the distinctive points which might be the essence of Royal Enfield. I’m assured that underneath Mohit’s management, we’ll scale newer heights as we shift gears to experience ahead on our world progress journey and construct deeper inroads into markets and communities the world over.“

Mohit Jayal is a seasoned promoting skilled who has created a number of the most recognisable campaigns for class main manufacturers over the previous 20 years. These embrace campaigns for IndiGo’s branding and passenger expertise; world campaigns for Unbelievable India; a sequence of extremely profitable recruitment campaigns for the Indian Air Drive; and most not too long ago, the worldwide ‘Make in India’ marketing campaign. Mohit now joins Royal Enfield from his entrepreneurial enterprise Motherland JV Pvt Restricted whereby he suggested a number of of India’s present and rising unicorns together with Oyo, Swiggy, Snapdeal, Zetwerk, Magicpin, Insurgent Meals & Chaayos.

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