Roposo joins palms with Ekta R  Kapoor to launch ‘EK’, a creator-led shopper model

EK goals to advertise native artisans and take their work to a nationwide viewers.

Entrepreneur and leisure business icon Ekta R Kapoor, and Roposo, owned by Look, the buyer web firm introduced the launch of a house decor, residence furnishing and wellness model, ‘EK’. That is the primary label to be launched by Roposo via Look Collective, a three way partnership firm between Look and Collective Artists Community.

The EK assortment is impressed by India’s wealthy cultural heritage and wellness traditions and has signature merchandise that incorporate each conventional and up to date design components, throughout classes like residence décor, residence furnishings, and wellness equipment. Crafted with the intent of filling the customer’s residence with optimistic power, these merchandise are made with soothing supplies, materials, motifs, fragrances, and colours which are identified to have optimistic emotional results on their customers.

Lots of EK’s merchandise are created in collaboration with native artisans throughout the nation, as a part of EK’s mission to advertise and protect the legacy of India’s fantastic craftsmanship. For example, EK has labored intently with Padma Shri award winner Ram Kishor Chipa, from Bagru, Rajasthan, who has co-designed a Bagru themed residence décor line with EK.

“EK is my manner of empowering native artisans, who’re striving to protect Indian heritage and tradition via their artwork,” mentioned Ekta R Kapoor. “The partnership with Roposo could be very thrilling, since it can be certain that the work of those native artisans reaches customers in each nook of the nation, via the know-how, scale and distribution spine of platforms equivalent to Look and Roposo. It’ll additionally assist in amplifying the deep information of wellness our nation possesses, making it related and accessible in in the present day’s world,” she added.

Naveen Tewari, founder & CEO of InMobi Group, which owns Look, mentioned, “Our intention is to accomplice with celebrities and creators in creation of manufacturers which replicate their distinctive persona, and that’s what we’re doing with EK. We’re delighted to be related to Ekta Kapoor, and to be launching the primary label on this vertical. Her inventive ethos and nice understanding of the residence, way of life and wellness class make her an excellent accomplice for us. By way of the mixed consumer base and dwell commerce know-how of platforms like Look and Roposo, EK will attain hundreds of thousands of customers in India.”

EK’s catalog contains residence furnishings like mattress strains, cushion covers, drapes and desk runners, residence decor merchandise like wall artwork, vases, serve ware, non secular and wellness merchandise like dhoop burner, hamsa and evil eye jewelry, and way more.  These merchandise will all replicate Ekta’s distinctive fashion.

“Ekta is a defining persona in popular culture and has majorly influenced traits together with her content material over a number of years. Her genuine fashion, backed by the size of Look and Roposo Platforms makes this collaboration a very distinctive and thrilling proposition for customers,” mentioned Vijay Subramaniam, Group CEO & Founder, Collective Artists Community.

Customers can uncover EK merchandise by way of platforms equivalent to Look Lock Display, which has over 150 million lively customers in India, and Roposo, a creator-led LIVE leisure commerce platform. Customers also can discover EK merchandise on www.worldofek.com. With a purpose to guarantee affordability and accessibility, EK merchandise can be priced economically, beginning from INR 299/-.

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