Rohit Sharma, Hardik Pandya and KL Rahul come collectively for Star Sports activities’ marketing campaign, ET BrandEquity


Star Sports activities, the official tv broadcaster of Tata IPL 2023, has launched its marketing campaign ‘Tata IPL, Shor on, Sport on!’ that includes cricketers Rohit Sharma, Hardik Pandya and KL Rahul.

The marketing campaign highlights three completely different screenings in Mumbai, Lucknow and Gujarat the place neighbourhoods collect to have fun the IPL pageant. It embodies togetherness as IPL is finest loved with followers cheering their favorite groups and gamers on large screens.

The movie showcases how among the many frenzy and cacophony of those hurdles, there are cut-outs of Sharma, Pandya and Rahul that come to life listening to the large cheer of their followers, who’ve gathered across the tv units for what will be the beginning of one other grand pageant of cricket.

Star Sports activities spokesperson, mentioned, “The theme of ‘neighborhood’ binding cricket followers who like to have fun collectively comes alive throughout IPL. IPL is unquestioningly a big-screen phenomenon that’s finest watched collectively on TV with mates, household and the neighborhood at massive.”

“I actually consider that watching sports activities is finest loved when you may catch your favorite motion on-the-go or from the consolation of your individual dwelling however with interactivity, alternative and personalisation, one thing that solely a digital platform can provide,” mentioned Dhoni.

  • Printed On Mar 9, 2023 at 04:41 PM IST

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