When Nestlé GERBER® collected plastic waste from 2000 households throughout Delhi-NCR, their goal was to remodel this waste into one thing actually stunning – one thing extra significant.
They transformed 2200 kgs of plastic waste into park benches and enjoyable video games for toddlers, in step with their philosophy of taking ‘little steps for little ones’.
Try this sustainability initiative, thoughtfully carried out by the model:
With this initiative, Nestlé GERBER® acted on their model philosophy… in additional methods than one, by creating one thing stunning and significant for toddlers!
It’s extra than simply recycled plastic
On the core of this marketing campaign by Nestlé GERBER® was their promise of ‘Something for the little ones’.
Put in at Tau Devi Lal Biodiversity Park in Gurgaon, these benches and video games are symbolic of the model’s efforts to deliver this heartfelt promise to life.