For an event as particular and private as Mom’s Day, manufacturers have to deliver out their artistic finest to genuinely ring a bell with their viewers. This 12 months’s rollout of campaigns noticed manufacturers overlaying a various vary of themes, that captured the essence of motherhood in new and distinctive methods.
From emotional messages to quirky and enjoyable narratives, right here’s our choose of the very best Mom’s Day campaigns of this 12 months:
- JioMart | #MaaToMaaHotiHai
JioMart’s marketing campaign was a ‘mothers vs influencers’ battle. The model pitted influencers towards their very own moms, at their very own recreation, to show a common perception: mothers do it higher.
A singular option to launch the Grand Purchasing Carnival sale, JioMart got down to make the celebrations additional particular this 12 months with thrilling presents throughout classes.
- Amazon | #DeliverTheLove
Amazon’s marketing campaign was hard-hitting and eye-opening abruptly. In a touching narrative, the model raised a thought upsetting query: when moms exit of their option to be part of our lives, why don’t we allow them to in?
It nudges viewers to be extra appreciative and grateful in direction of crucial individuals of their lives: moms!
- Shikhar Pan Masala | #MaaSabKi
By way of this marketing campaign, the model put out an necessary message: every single day must be Mom’s Day.
The model movie is a stupendous tribute to every mom, and the particular position she performs not simply within the lives of her youngsters, but additionally these round her.
- Zomato | Mazoto
Zomato turned ‘Mazoto’… as a result of mothers all the time come first.
For a hilarious marketing campaign this 12 months, Zomato featured a meals supply app that was created completely by Indian moms. The app appears and operates identical to how Zomato usually would, besides each characteristic is mo(m)-dified to have fun mothers and their distinctive love language: meals.
- Catch Spices | #MaaKaEhsaas
Catch Spices’ emotive marketing campaign highlights the sacrifices moms make to make sure their youngsters can stay a greater life.
The model movie narrates the story of a mom who anonymously delivers meals to her daughter at an orphanage, and the way that turns into the one factor that retains them related whereas they’re separated from one another.
It highlights the model’s key proposition: ‘Kyunki Khana Sirf Khana Nahi Hota’.
6. Servewell | #MaAiByServewell
In India, the gender disparity in terms of web utilization is critical.
To deal with this perception, Servewell created a singular Mom’s Day present: a set of plates that leverage the ability of AI to empower girls with important digital abilities.
The limited-edition plates are freed from price and include QR codes that lead scanners to informative tutorial movies, tailor-made particularly for mothers. This sensible marketing campaign seeks to coach moms on how you can perform fundamental duties on-line like shopping for groceries, finishing UPI funds, sending voice notes and many others.
Which one was your favorite?