On Girls’s Day yearly, manufacturers spark conversations round themes that deeply affect society – equality and ladies empowerment. 2023 noticed manufacturers launch campaigns and initiatives rooted in these themes – together with matters like security, gender biases within the office, monetary inclusion amongst others.
With heartfelt tales and narratives that resonate with the modern-day lady, this yr welcomed some sensible work from manufacturers throughout classes. Listed here are the campaigns that stood out to us this time round:
- Aditya Birla Group | The Proper Reply
The model’s digital movie urges individuals to have fun fairness for ladies not solely within the workspaces, but additionally past.
It impactfully highlights the final notion in society right this moment: a person’s ambition is an accomplishment, whereas a girl’s achievement is just an adjunct in her life.
The marketing campaign addresses this gender bias, and nudges individuals to alter their mindset for a extra equal and inclusive world!
2. boAt | Watch Her Play
boAt’s marketing campaign is an actual eye-opener.
Whether or not they’re cheerleaders, presenters, or simply spectators – we ‘watch’ girls round the sector on a regular basis. Nonetheless, the model is rooting for a change: it’s time we watch her play ON the sector.
This marketing campaign is a celebration of ladies in sports activities, and for all the proper causes!
3. Tanishq | The Superwoman
“I’m additionally human”.
These 3 phrases ship Tanishq’s fundamental message this Girls’s Day: simply because girls have the aptitude to do every little thing, doesn’t imply that it needs to be anticipated from them.
The model is highlighting all of the pressures girls face at dwelling and within the office, and the burdens they expertise in attempting to strike a steadiness between the 2. The marketing campaign goals to empathize with them and put forth the concept earlier than she is a superwoman, she is a human.
4. Josh | Secure Swipe
Girls really feel unsafe taking a cab alone at evening. It is a unhappy and common fact for many.
To assist them really feel extra comfortable, the model curated a set of quick movies which can be disguised as telephone calls from members of the family. Customers are even instructed when and the way to answer make it seem to be they’re having a legit dialog!
Josh’s marketing campaign is a intelligent and impactful manner to assist girls really feel safer and extra in management throughout late-night cab rides.
- Kotak Normal Insurance coverage | #DriveLikeALady
The model movie narrates the story of Anita, a mom who rose above all challenges, together with home violence, to carve a brand new life for her kids… and herself.
Breaking stereotypes and defying norms, this marketing campaign encourages and empowers extra feminine drivers with a superb proposition: Drive Like A Girl!
Which one was your favorite?
