Reliance Digital celebrates relationships constructed through the pandemic

Reliance Digital has rolled out a marketing campaign aimed to convey consciousness about its digital shops forward of Diwali. Conceptualised by 21N78E Artistic Labs, the movie captures completely different relationships that helped individuals get via an anxiety-driven pandemic 12 months.   

The movie titled #RishtonKiBoli showcases relationships that had been constructed on account of the lockdown resulting from Covid and the way they’ve now turn into a selected household. It options completely different organic and chosen households and the way they’re celebrating this Diwali by rekindling the misplaced hope because the world begins to come back again to a state of normalcy. 

Brian Bade, chief government, Reliance Digital, mentioned, “In current instances all of us have found the true which means of happiness lies in standing up for one another. In 2019 we spoke about creating #AsliConnection (actual connection) by switching off gadgets that got here in the way in which of spending high quality time with family members. In 2020, given the circumstances, we spoke about hope that stored us all going with #UmeedKaJashn (celebration of hope). This 12 months, when the world has began turning a nook, we felt it was essential to have fun the enduring worth of relationships- some timeless and a few newly solid, with #RishtonKiBoli.” 

Sudhir Nair, founder and CEO, 21N78E Artistic Labs, added, “The final two years haven’t been simple on many people, and it has been a steep studying curve. I personally imagine that circumstances have in all probability made us extra human, and we’re keen to stretch ourselves for the higher good. There are lots of issues in life that we took as a right and once we didn’t have entry to these feelings or had been disadvantaged of them, it has made us realise what life is all about. We’ve tried to convey out these points via this movie. We hope it’ll resonate with the viewers.”

Navin Kansal, chief inventive officer, 21N78E Artistic Labs, shared, “In some ways, that is the primary Diwali in two years the place there would be the acquainted pleasure of bodily assembly family members’ whereas being way more accommodating now of one another’s quirks, idiosyncrasies and beliefs. The movie celebrates these within the context of the dynamics which have come to outline relationships- distinctive in themselves and but common sufficient, which we really feel the audiences will establish with.”


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