Regulator to maintain eye on violation of advert guidelines throughout IPL, Advertising & Promoting Information, ET BrandEquity

IPL (supply: Fb)

The Promoting Requirements Council of India (ASCI), which works in collaboration with the ministry of client affairs, is monitoring violations in opposition to all current tips which it has tightened over the past one yr, because the IPL, one of many largest seasons of promoting in India, kicks off. “We will likely be monitoring for violations in opposition to current tips,” ASCI chief government Manisha Kapoor informed ET.

This yr onwards, the IPL may have two back-to-back males’s and ladies’s tournaments, with mixed advert revenues anticipated effectively in extra of ₹5,000 crore, in line with media consumers, on broadcast and streaming rights holders Star Sports activities and JioCinema.

Final yr throughout the IPL, the advert regulator had named 14 manufacturers to be discovered violating its code of tips. Since then, the regulator has revised and tightened tips for classes similar to gaming, edtech, D2C manufacturers, tobacco-related merchandise, celebrity-led advertisements, and disclaimers.

In a simultaneous growth, BCCI has banned all types of promoting and sponsorship for crypto currencies, in addition to tobacco and betting advertisements throughout Girls’s IPL.

“I actually consider that watching sports activities is finest loved when you’ll be able to catch your favorite motion on-the-go or from the consolation of your personal residence however with interactivity, selection and personalisation, one thing that solely a digital platform can provide,” stated Dhoni.

  • Revealed On Mar 13, 2023 at 10:20 AM IST

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