Reddit has published a new report, in partnership with the British Movie Institute, which examines how Reddit’s leisure communities assist to attach TV and movie followers within the UK, and the way Reddit facilitates expanded leisure dialogue by means of its many diverse communities.
The 18-page guide takes a deep-dive into how Reddit’s suggestions ecosystem helps to drive leisure discovery, and the way leisure manufacturers can faucet into this to maximise publicity.
As defined by Reddit:
“The findings show Reddit is on the coronary heart of the digital fan expertise providing leisure manufacturers the distinctive alternative to have interaction with an leisure loving viewers throughout each stage of the leisure launch cycle, from content material discovery to serving to drive footfall in cinema.”
You’ll be able to obtain the complete report here, however on this put up, we’ll check out a number of the highlights.
First off, the report offers an outline of key leisure engagement stats, and Reddit’s movie and TV fan attain.
Reddit additionally offers some comparative knowledge factors on social platform engagement:
In addition to insights into movie and TV engagement over time, through expanded dialogue inside devoted Reddit communities.
Reddit additionally shares knowledge on the way it fuels suggestions, and the way they resonate with followers.
Whereas additionally, unsurprisingly, highlighting the worth of Reddit advertisements as a way to faucet into these engaged teams.
It’s an fascinating overview of the Reddit ecosystem, and the way Reddit suggestions, and advertisements, can drive actual world motion. And whereas Reddit has a comparatively smaller audience than the opposite main social apps, what it does have is very engaged person communities, who’re passionate in regards to the particular components of their chosen fandom.
Which is why Reddit is usually a highly effective car for movie and TV promotion, which has implications for all manufacturers trying to faucet into such inside their advertising and marketing efforts.
You’ll be able to obtain Reddit’s full UK movie and TV guidebook here.