Reddit’s seeking to lean into the broader development in direction of video content material with the introduction of a new, dedicated ‘Watch’ feed in the app, which can allow customers to swipe by means of a endless stream of video posts.
As you possibly can see in these examples, you’ll quickly have the ability to scroll Reddit in both ‘Learn’ or ‘Watch’ mode, with the previous highlighting text-based posts, and the latter offering a steady feed of vertical video content material.
Which is definitely not considerably completely different to the present Reddit expertise – when you watch a video within the app, you possibly can swipe as much as preserve viewing extra video posts. It’s simply that now it is going to be a extra specific consumer selection, with the capability to pick out a TikTok-like feed of simply movies within the app, which may assist to maintain customers extra engaged, extra typically.
The replace mimics comparable video feeds on Fb, Instagram, Snapchat, Pinterest and Twitter, although once more, the principle distinction on this case is that it’s going to give customers a direct option to view solely video content material, versus tapping by means of on a video, then scrolling to see extra.
Which, once more, follows TikTok’s lead, and with increasingly customers spending extra time-consuming video content material, it is smart for Reddit to additional align its UI with this development.
Price noting that Meta now facilitates 140 billion Reels plays across Facebook and Instagram every day, with the format being a key ingredient in Meta boosting consumer engagement of late.
Perhaps, a devoted video feed may have comparable impacts on Reddit – however both means, it’s not a significant redesign, and possibly definitely worth the experiment.
Along with this, Reddit’s additionally engaged on an up to date UI, which will likely be much less cluttered, and extra targeted on discovery.
Reddit’s additionally seeking to replace varied different components:
“Coming quickly, we’ll introduce our up to date internet platform to ship quick and dependable experiences to everybody globally, new updates to our video participant to allow redditors to simply have interaction in conversations whereas watching, chat enhancements, new storefront updates and extra.”
It’s laborious to inform how massive these modifications will likely be at this stage, however it’s attention-grabbing to notice Reddit’s key areas of focus, because it appears to optimize the app, and enhance engagement.
Reddit, which now serves over 57 million daily users, remains to be working to maximise its enterprise alternatives, with improved advert choices and concentrating on instruments. And so they could possibly be value contemplating – whereas Reddit’s viewers could also be smaller than different platforms, Reddit customers are typically extremely engaged of their matters of curiosity, and the capability to achieve customers through subreddit could possibly be a good way to attach with the best folks together with your provides.
In any case, it’s a strong platform for analysis, and that preliminary utilization could spotlight new alternatives that you just weren’t conscious of.