The important thing to having a enjoyable occasion, is to finish it on the precise be aware. For apparent causes, no person enjoys the dreaded hangover the following day.
So, how can we tackle the age-old downside?
Rebound created an efficient resolution – a hangover repair drink that’s the excellent ‘final shot’ on an evening out!
If you happen to’re a celebration animal, this one’s for you
The model’s proposition sticks with you:
Get together like an animal, get up like a human!
The target is to cater to the precise wants of various cohorts within the Indian market.
From younger adults at nightclubs, to busy professionals who work exhausting to strike the work-life steadiness, and even health-conscious shoppers who prioritize their well-being over and above every little thing…
The model is positioning itself as the final word hangover repair for all of their goal audiences.
A inventive strategy
Utilizing witty wordplay and an eccentric narrative, Rebound is highlighting what units them aside: pure elements that guarantee an energised morning after an evening of partying.
The best course of occasions can be to get up feeling recent, rejuvenated, and able to tackle the day’s challenges, however in actuality, none of that occurs while you’re nursing a hangover.
Whereas reiterating some great benefits of a hangover-free morning, the model took the chance to introduce their flavours, options, and advantages with a intelligent strategy.
A relatable downside. An efficient resolution!
Rebound discovered the right method to spark curiosity across the model, resonate with the viewers, and immediate motion to encourage accountable ingesting.
Quirky, humorous, and clutter-breaking, the model struck all of the chords with this marketing campaign!