Rasna woman will get tricked by visitors in Rasna’s new advert, ET BrandEquity

A nonetheless from the advert

Rasna has launched a brand new tv industrial on the onset of the Indian summer time, with their favorite and extremely recognised Rasna woman cheering to “We love you Rasna” alongside many visitors attending a celebration within the tv industrial.

In a current market analysis research performed by Rasna, it was discovered that round 60 per cent of the consumption of Rasna merchandise was attributed to age teams apart from these of youngsters, the corporate acknowledged within the press launch. Standing testomony to the findings of this research, the brand new tv industrial is focused in any respect age teams, it added.

As seen within the TVC, visitors starting from a mid-age socialite to a younger teenage couple are having fun with Rasna merchandise at an prosperous out of doors backyard social gathering. Retaining in theme with Rasna’s quirky and lightweight – hearted method to their model communication, visitors will be seen attempting to trick the younger Rasna woman out of her drink, adopted by the slogan “Inke methods mein mat fasna, dhyan rakho in your Rasna”.

The advert not solely highlights Rasna’s conventional focus vary but in addition highlights the moment powders, squashes and syrups, the corporate acknowledged. It additionally brings consideration to the opposite advantages of Rasna merchandise, when it comes to wholesome elements corresponding to nutritional vitamins, minerals and glucose in addition to excessive fruit content material vis-a- vis competitors or artificial merchandise.

The brand new TVC will probably be aired throughout India’s nationwide and regional GEC channels, film channels, music channels, information channels, youngsters channels in addition to on YouTube, Instagram, Fb and different social media platforms.

Piruz Khambatta, group chairman of Rasna stated, “The brand new Rasna TVC stands to set a benchmark in all our Rasna TV commercials, with our TVC’s loved by hundreds of thousands in India and overseas. The important thing message being despatched out by the model is that Rasna isn’t just a product for kids however will be loved by customers of all ages throughout demographics.”

“Our goal is to reiterate the truth that Rasna merchandise are loved by customers from city cities to villages and everybody in between, whether or not or not it’s a mid-aged girl or a teenage couple, Rasna is beloved by everybody,” Khambatta added.

Watch the video right here:

The marketing campaign is meant for the city youth and encapsulates their accountable and future-forward mindset.

  • Printed On Mar 16, 2023 at 07:00 PM IST

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