McDonald’s India (South and West), has rolled out a marketing campaign to showcase its personalised meal box – ‘The Rashmika Meal’. Conceptualised by DDB, the movie options actor Rashmika Mandanna on whose title the meal box has been curated.
The movie reveals Mandanna relishing her favorite picks from McDonald’s and urging her followers to strive the identical. She tells her viewers the sequence through which she eats her snacks and is proven in several settings, each time she picks up a special snack.
Arvind RP, director – advertising and marketing and communications, McDonald’s India (West and South), stated, “Everybody, together with essentially the most well-known celebrities have their go-to order at McDonald’s. We’re actually excited to collaborate with Rashmika and produce ‘The Rashmika Meal’ to her hundreds of thousands of followers, and may’t wait to see them get pleasure from it simply the way in which she does.”