Rapido has introduced its first movie star marketing campaign ‘Good ho, toh Rapido’. Rapido’s strategic goal behind the marketing campaign is to painting itself as a customer-centric model and educate individuals about its key choices and USPs.
Going dwell from November 5, the 6-week marketing campaign will run two movies directed by Sizil Srivastava and Trivikram Srinivas. That includes Ranveer Singh and Allu Arjun, the marketing campaign will air on OOH, radio, TV, and digital platforms Pan India, specializing in 14 cities.
Amit Verma, head of selling, Rapido, mentioned, “We’re delighted to introduce our first movie star marketing campaign with Ranveer Singh and Allu Arjun. Each these sensible actors will assist us seed the thought of utilizing Rapido in its place but common medium of journey among the many lots, ushering in an period of inexpensive and handy every day commute”.
As part of the advert marketing campaign, Singh and Arjun will entertain their followers by enacting the roles of Babban and Guru, each good and intelligent personalities. Their distinctive and fascinating characters will information the every day commuters, who’re fed up with the hassles of touring by way of buses or autos, to go for a sensible possibility like Rapido.
Singh mentioned, “I’m glad to be related to Rapido. I actually loved collaborating on our first marketing campaign collectively. It was a pleasant expertise taking pictures for this advert movie, enjoying a peculiar character (Babban) who has a singular and authentic fashion and persona. Rapido is all set to make waves and I’m completely satisfied to contribute my bit in what I’m positive can be a profitable endeavor”
“I like to think about myself as an individual who is aware of how one can sort out a state of affairs with the absolute best resolution. That’s why I used to be excited when Rapido approached me for the function of Guru, which resembles me. What Rapido is doing is sort of distinctive and I’m completely satisfied to be part of this marketing campaign, which is able to assist them scale their market presence to new heights,” added Arjun.
